Amerisize

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I was in a favorite local restaurant recently when the owner pointed out a new item he started carrying that week. It was Ginger Beer, and if you’ve never tried it, the ginger gives the beverage a kick not present in the average soda; so after your introduction, it’s easy to become a ginger beer addict. I wasn’t disappointed by the new line, but found myself trying harder and harder to speed up the flow of the liquid as I drank. I knew something was different so I turned the label around and found it was bottled in Australia. Then it made sense, the small mouth on the bottle was more culturally appropriate for a country that didn’t associate meal time with massive portions, all you can eat buffets, and Double Big Gulps. Just as I’d found in Japan, much of Europe, and Thailand, consumption was more about enjoying flavors and pairings over machine gun eating. It’s good to have these little moments of awareness to understand how much of our lives, even little things, are guided by cultural perception.

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