Candy Reflection


Snapped this photo in line at the grocery store last night as I noticed the Snickers people took a new angle off the Coke name campaign. My first reaction was how effective this must be with kids 6 to 10 as we all were a bit “Feisty” at that age, seeking membership into whatever club was available. But as someone currently in a graphic arts program, it made me realize there can be a huge difference between a graphic arts interpretation and a marketing strategy. Marketing pushes maximum sales as its measure of success, while graphic arts seeks to communicate the way an event or product may enrich our lives. I raised this question to one of my classes last evening, and discovered there hadn’t been much thought about it. If I have an objection to the environmental damage done by BP should I pass on being part of their image repair campaign even though its $3 million? For me the answer is yes, which is why I’m still driving a 2003 Toyota. We did all agree that this sort of discussion should be part of the curriculum.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: